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Why ‘I’ve rented my dress’ could soon be the most fashionable thing to say
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When planning her outfit for an upcoming awards ceremony, Lily Murphy was wary of two things – how much she spent on clothes and the impact on the environment. The solution was to rent a dress from someone who had the style and fit she wanted.
“I have become really aware of my over-consumption of fashion over the years,” says the 26-year-old PR manager. “I have also become aware of how much money I have spent on clothes, and how frequently I wear a new outfit and then lose interest in ever wearing it again. I think this is typical of young women, especially when you buy something with one event in mind.”
Using an app called Hurr, Murphy rented a dress by London-based designers Rixo to attend her black tie event, paying just under £65 to
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