With DeSantis campaign event, Musk seeks to shore up a sinking Twitter
The news that Ron DeSantis will launch his presidential campaign during a live Twitter appearance with Elon Musk marks the tech billionaire’s latest attempts to shore up engagement with the social network at a moment of crisis for the company.
The event – which will take place Wednesday on Twitter Spaces, a live stream feature that is often broadcasted at the top of Twitter’s feed – was confirmed by Musk on Tuesday afternoon. Speaking at the Wall Street Journal CEO Summit, Musk called the Florida governor’s decision “ground breaking” and said it won’t be the last political event that Twitter will host.
When asked if Musk plans to interview other candidates, particularly Democrats, he said “absolutely”.
“It’s important that Twitter have both the reality and perception of a level playing field as a place where all voices are heard,” he said. “This will be the first time something like this will be happening on social media with real time questions and answers. Let’s see what happens.”
For Musk, the upshot of DeSantis’s appearance will be increased visibility for Twitter at a moment when the company’s relevance is dwindling. The social network has floundered since Musk took over, rolling out mass layoffs and launching new projects amid runaway profit losses. Musk previously claimed the company was losing $4m per day and undertook massive cost-cutting measures, including firing more than half the company’s workforce.
In the months since, Twitter under Musk’s leadership has continued to struggle — with advertisers fleeing the increasingly unstable platform and the company facing lawsuits for not paying rent in multiple office locations around the world. Increasing outages have suggested the platform’s basic infrastructure is
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