60% of Indian shoppers use digital payments multiple times each week for festive season spending: Report
Digital payments continue to grow as India’s economy emerges from the worst of the pandemic. According to a new study conducted by YouGov and ACI Worldwide (NASDAQ: ACIW), with 60 per cent of consumers having used digital payments (including eWallets and UPI) multiple times per week for festive season purchases, digital payments in India continue to grow.
Frequent usage (2-3 times per week) has grown from 57 per cent last year, while only 6 per cent of respondents have no intention of using digital payments this festive season, dropping from 9 per cent a year ago.
The latest research by ACI and YouGov states that digital payments continue to be the payment method of choice for festive season spending, with 41 per cent of consumers choosing it
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