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24.12 - 10:34
Binance and FTX Competing for Landmark Barcelona Shirt Sponsorship Deal – Report
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Two major crypto exchanges – Binance and FTX – are preparing to go head-to-head in a battle to become the main shirt sponsor of the football giant FC Barcelona, a new report has claimed.
The existing ties between the cash-strapped club and crypto are already substantial. The Catalan club’s current sponsor is Rakuten, a Japanese e-commerce heavyweight that has its own domestic crypto exchange subsidiary.
The club, like many others, has a fan token. And a number of its former legend-status players have publicly endorsed crypto through partnership deals.
For instance, Lionel Messi, who recently quit the club for French rival Paris Saint Germain (PSG), hit the headlines in the crypto world when a part of his signing-on fee at the French team was
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