The Covid-19 pandemic spoiled the festive season last year. However, with a low Covid-19 positivity rate, lower number of active cases and deaths, consumers are in no mood to let the festive spirit go this festive season.
Even high prices and Covid-hit earning levels have failed to dampen the spirit. However, with earnings affected by the pandemic, a majority of people are avoiding big-ticket purchases and are opting for various options to pay later – either by taking loans and repaying it later or by using various payment options to defer the cash outflow.
“The fervour of this festive season is probably closer to the pre-Covid period and consumers are showing interest towards increasing discretionary spends, so there is an organic increase
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