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Here's the 'Metaverse-Ready Sneakers and Collectibles' Creator Nike Acquired
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Virtual sneakers and collectibles creator RTFKT is the latest entity to be acquired by a massive company on its way into the metaverse.
Sportswear giant Nike announced Monday that it has acquired this virtual shoe company that leverages the blockchain technology with plans to create NFTs and sneakers for the metaverse. The company did not disclose the terms of the deal.
According to John Donahoe, president and CEO of Nike, the company is getting "a very talented team of creators with an authentic and connected brand,” with their plan being "to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
Founded in 2020 at the onset of the COVID-19 era, RTFKT burst
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