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How the ‘mundane’ trend is bringing some Christmas sparkle for everyday brands
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A Lidl bit of style goes a long way. After the supermarket chain scored a surprise hit with its own-brand trainers, rivals are looking to capitalise on the “mundane” trend which has seen clothes emblazoned with the logos of everyday brands become surprise fashion icons.
Aldi, McDonald’s, Ikea and Marmite have all jumped on the bandwagon with jumpers, hats and even Christmas baubles after Lidl’s trainers, decorated with the store’s garish corporate colours, became a social media sensation.
Pairs of the red, yellow and blue footwear, preferably worn with Lidl logo socks, are currently being offered on eBay for more than £1,000 – a considerable uplift on their original £12.99 price tag – after they sold out in stores in September. The
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