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Legal Matters | Ban on activities deemed undesirable is lazy legislation. Governments must do better
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In the 2020-21 season, 10 out of the 20 football clubs in the English Premier League (EPL) were sponsored by a gambling/betting company. This same year, Dream11, a fantasy gaming company, became the title sponsors of the Indian Premier League (IPL), arguably the hottest cricketing property. MPL, another such company, sponsors the Kolkata Knight Riders, while WazirX, a cryptocurrency exchange, sponsored the recent India-Sri Lanka cricket series.
For nascent business-models, the exposure helps. CoinSwitch Kuber, another cryptocurrency platform, claims that its subscriber base grew 3.5x after its IPL ad-blitz.
The government, of course, would have none of that. Over the past year, several states, such as Tamil Nadu, and Karnataka, have banned
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