On Thursday Facebook announced a groundbreaking and innovative new distraction from their PR disaster. As journalists continue to pore over thousands of leaked documents that show the company is fully aware that it is degrading democratic societies, Mark Zuckerberg announced that Facebook is changing its name to Meta, has a new logo that looks like a Na’vi bending over, and is going to pivot from spreading vaccine disinformation to creating a super-lame version of Second Life.
Zuckerberg promised that in the future we would all work, play and “organise surprise birthday parties” as avatars in Facebook’s virtual-reality “Metaverse”. His examples of how this might work had all the cultural awareness of a Kendall Roy social media strategy.
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