Marcus Carter, Senior Lecturer in Digital Cultures, SOAR Fellow, University of Sydney, and Ben Egliston, Postdoctoral research fellow, Digital Media Research Centre, Queensland University of Technology.
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Facebook chief executive Mark Zuckerberg has announced the company will change its name to Meta, saying the move reflects the fact the company is now much broader than just the social media platform (which will still be called Facebook).
The rebrand follows several months of intensifying discourse by Zuckerberg and the company more broadly on the metaverse – the idea of integrating real and digital worlds ever more seamlessly, using technologies such as virtual reality (VR) and augmented reality (AR).
Zuckerberg said he hoped the
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