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New logo? Call itself ‘FCBK’? Bring back poking? How Facebook could rebrand
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theguardian.comFacebook’s proposed rebrand comes at a crucial time for the company. On one hand, Mark Zuckerberg’s increasing focus on the “metaverse” seems to hint that he has ambitions far beyond simply destroying every non-Facebook industry on the planet. But at the same time, he also has to unveil this new unstoppable machine of death without scaring off too many regular Facebook users. How will he be able to manage such an impossible highwire act? Here are some suggestions.
A big part of Facebook’s rebrand will apparently be the announcement of a new umbrella name, much like when Google debuted “Alphabet” to show that it had moved away from the business model of helping sad middle-aged men stalk their college girlfriends at 2am. “Horizon” has been
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