Social media giant Facebook is planning to rebrand the company with a new name next week, the Verge reported on Tuesday, citing a source with direct knowledge of the matter.
Facebook chief executive officer Mark Zuckerberg plans to talk about the name change at the company’s annual Connect conference on 28 October, but it could be unveiled sooner, the Verge report said.
Similar to how Google rebranded under the Alphabet umbrella, the rebrand would likely position Facebook’s social media app as one of many products under a parent company, which will also oversee groups like Instagram, WhatsApp, Oculus and more, the report added.
The Guardian has not independently confirmed the report. A spokesperson for Facebook told the Guardian the company
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