P2E game release from Korean developer aims to break the barrier between game and reality
Video games have evolved significantly since their initial release in the 1970s. Following the Pong days, the world experienced unprecedented internet growth in the 2000s. In this time period, gaming developers were introduced to new business models, such as free-to-play, a staple of Web 2.0. With a free-to-play model, users were given access to their favorite games for free, with in-game assets costing money. Even for those who don't consider themselves gamers, this evolution presented the world with a new reality of continuous revenue for video game companies and lower barriers to entry for players.
The major drawback with free-to-play is that few gamers are willing to spend money on these assets. After all, these purchases carry little, if any, value in the real world. Moreover, players don't even own the assets, making any investment a sunk cost into gameplay. For these reasons, Web 3.0 has emerged as a mutually beneficial solution for gamers and developers alike. Recognizing that this shift in business model is more than hype, many startups have released their own offerings.
The Netmarble Corporation has grown in popularity as a well-known mobile game developer and publisher in Korea since 2000. With many games under the belt already, including MARVEL Future Revolution and Lineage 2: Revolution, the company has since updated A3: Still Alive, the first of their offerings to implement a play-to-earn (P2E) ecosystem.
Under this model, players can take advantage of in-game goods, which can be freely utilized outside of the game. To enable this functionality, A3: Still Alive leverages close partnerships with the MARBLEX Wallet, MBX Token and Netmarble N2 to improve the quality of gameplay and guarantee the stability of the
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