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Pret a Manger told to rethink ads for drinks subscription service
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theguardian.comBritain’s advertising watchdog has stepped in to referee a row over Pret a Manger’s drinks subscription service amid claims it has generated thousands of customer complaints.
The Advertising Standards Authority (ASA) has advised the coffee and sandwich chain to rethink how it advertises the £20-a-month service, which lets subscribers enjoy five barista-made drinks – including hot and iced coffees, teas, frappes, smoothies and hot chocolates – every day.
Some customers have complained that they are often unable to get drinks such as smoothies via the deal, as some shops said they were unable to make them.
The BBC said it understood the chain – which has about 400 shops in the UK – had received about 5,000 complaints about the deal, which was
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