The travel industry has long been a behemoth, catering to the diverse needs of nearly 2 billion digitally savvy users each year. When it comes to technological innovation, however, it has remained a sleeping giant.
That is, until now. The industry is finally waking up to the transformative power of Web3 technologies and stands on the precipice of a profound revolution that will reshape the way people travel. This shift is not just about shaking up a colossal $850-billion business — it goes far beyond that, and focuses on leading a path toward simplicity, efficiency and standardization that is long overdue.
Total users in the travel industry are expected to exceed 2 billion by 2024. Source: Statista
Imagine a world where changing the name on a ticket or registering a pet for a flight becomes hassle-free, streamlined and efficient. This is just one example of the challenges that travelers frequently encounter within the travel industry. From cumbersome booking processes to confusing and time-consuming administrative tasks, the industry is ripe for innovation that can simplify these experiences and deliver greater customer satisfaction.
The travel industry processed 68% of sales via online channels in 2022. Source: Statista
The travel industry faces connectivity challenges due to compliance and regulatory requirements. For instance, it can take three to five months for hotels to connect to new distribution channels or application programming interfaces (APIs), limiting their ability to reach a wider customer base efficiently. This lack of seamless connectivity not only impacts businesses but also hinders travelers’ ability to access the best deals and personalized offers available.
Now, the travel industry is ripe for
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