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UK advertisers poised to spend an extra £1bn on Christmas campaigns
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Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle.
UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period.
That is the highest quarterly ad spend ever recorded by the Advertising Association and the research firm Warc since figures began being compiled in 1982, and a bounceback of more than 13% compared with last year’s festive season, which was muted amid Covid restrictions.
Last year, companies slashed spending on advertising and toned down their ad campaigns in response to the pandemic, but this
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