Cinemas are gearing up for their biggest weekend since reopening, and their biggest Wednesday results in history, as Spider-Man: No Way Home hits screens.
The Marvel movie, which smashed records for ticket pre-sales and crashed cinema websites in both the UK and US, is expected to bring back audiences that have been avoiding the big screen or replaced it altogether with streaming services.
According to Odeon, the UK’s largest cinema chain, more than 400,000 advance tickets have now been sold, with half of those in the first week – surpassing the previous record set by Avengers: Endgame in 2019, and more than three times the advanced sales achieved by Daniel Craig’s final outing as James Bond in No Time to Die.
Carol Welch from Odeon Cinemas UK
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