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Advertising watchdog orders buy-now-pay-later firm to remove ads ahead of Treasury crackdown
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fnlondon.comThe UK advertising watchdog has told a buy-now-pay-later credit firm to pull down adverts that don't explain to consumers that its easy-access product is a form of debt.
The advertisement from pay-later credit provider DivideBuy appeared on a hoarding at the side of a football pitch. It asked users to visit its website to find out additional information — but its messaging on credit was too far down the page to be considered “sufficiently prominent” by the Advertising Standards Authority.
“The...
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